I design digital products from 0 to 1and now I build them too.
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Background
a senior product designer with 15+ years of turning complex problems into products people actually want to use. I've worked across startups, enterprises, and creative agencies, always drawn to the intersection of rigorous UX thinking and visual craft.
What I do
Product Design
Where I spend most of my time, from early ideation through to polished product.
- -Product strategy & vision
- -UX research & testing
- -Interaction & motion
- -Design systems
- -Prototyping
- -User interface design
Building
Shipping product solo with AI-native tools, design to deployed in a single sprint.
- -React / Vite / Next.js
- -Supabase & Postgres
- -Claude API integration
- -Cursor AI development
- -Stripe & payments
- -Vercel deployment
Brand & Visual
Identity and visual systems for products that need to feel considered, not templated.
- -Visual identity & logos
- -Brand strategy
- -Typography systems
- -SEA / CJK localization
- -Editorial & art direction
- -Campaign concepting
Things I've built
Vibe coding gave me something design alone couldn't, the ability to close the loop myself. These are products I conceived, designed, and shipped solo, overnight or over a weekend.
Digital guest guides for independent hotels. Scan a QR, open WiFi, services, and local tips in the browser — no app needed.
Daily oracle reading PWA. Personalized AI-generated insights via Claude API.
A platform for people to vent their story and feel heard. Anonymous, low friction, built around emotional release.
Bangkok pixel art fighting web game, full React/Vite build, from every pixel to every move.
Outside work
Beyond product and code, I'm a visual collector and storyteller. These are projects made for the pleasure of noticing, the city's typography, its surfaces, its forgotten objects, and the stories they carry.
A street sticker project documenting Bangkok's surfaces, one sticker at a time.
A photo essay on the quiet, everyday devotion Thais show their flag.
A photo essay on the forgotten sentinels of Bangkok streets, portrait documentation of a disappearing urban object.
Personal visual storytelling project, editorial photography with a Southeast Asian perspective.
A personal archive of Bangkok's typographic vernacular — signage, street lettering, found typography across the city.